ART DIRECTION, PRODUCT STYLING, EXECUTION

FESTIVE CAMPAIGN

For our Festive 2023 campaign I had to come up with a creative concept to photograph our products per catagory for our website and DLP. This was such a fun and collaborative campaign.

Yuppiechef is a sophisticated brand with an element of fun/wit and therefore the concept was to style the products in a professional yet playful way. By styling the products in a whimsical way we added an element of surprise and “movement” in the still images.