F I E L D B A R
We had a collab with Fieldbar where they made a certain amount of limited edition Fiedbards in our Yuppiechef Pink.
I wanted the windows to really stand out from other retailers. The Fieldbars were hung from the roof with fishing line to give the illusion of them “floating” infront of the exact same colour swatch printed on the PVC banner behind them.
FESTIVE CAMPAIGN 2023
For our Festive 2023 campaign I had to come up with a creative concept to photograph our products per catagory for our website and DLP. This was such a fun and collaborative campaign.
Yuppiechef is a sophisticated brand with an element of fun/wit and therefore the concept was to style the products in a professional yet playful way. By styling the products in a whimsical way we added an element of surprise and “movement” in the still images.
Final styled images used in the window campaign
MOTHER’S DAY 2024
This Mother’s day window campaign was all about “high tea” with mom and making her feel extra special and spoilt. I sourced all the material, snacks and props for the shoot and styled all the images which was then used on our window campaign and our website. I designed vinyl flower cutouts which got placed on the window which created the effect that flowers were “falling” out of the window poster.
BACK TO SCHOOL
The objective for this window campaign was to showcase certain brands that make lunchboxes to be displayed in our windows in the beginning of the year when kids go back to school (and adults go bacj to work).
I then conceptualised ideas of how we can shoot the products in an interesting way while still sticking to to our brand look and feel.
I styled the lunchboxes in the studio and collaborated with the photography team to get the images just right for the campaign.
Final styled images used in the window campaign
