From 2D renders to a full brand experience ✨

One of the most rewarding projects I’ve worked on recently has been planning, designing, and launching our new website.

When I joined Bioteen a few months ago, the old site relied mostly on flat 2D renders of products. I saw an opportunity to bring the brand to life by creating a richer experience - both visually and functionally.

Here’s what the process looked like:

Website Design - Designed my first full website in Figma, collaborating closely with the Bioteen team and our dev team to bring every detail to life.
Product Photography - Planned and art directed new shoots, from styled flatlays to studio lifestyle content with our sponsored athletes.
Creative Direction - Styled products myself, directed the studio shoot, and edited the final imagery to align with our brand story.

What I learned: good design is more than pixels on a screen. It’s about connecting strategy, storytelling, and execution - whether that’s in Figma, on set, or behind the edit.

Project Management is also a crucial step to ensure a project at this scope gets over the line as seamlessly as possible.

I’m really proud of my entire team, our freelancers and atheletes and everyone involved. So excited about how this came together, and even more excited about how much more immersive our brand feels now. Check out our new site: bioteenhealth.com