Interactive and shoppable Digital Magazine.

Implementing UX and UI best practice to transition the previous print magazine into a successful online magazine that is interactive and shoppable.

Please click on the video below for more information.

AWARD:

Clicks ClubCard won the South African Loyalty Award for Best use of Omni-channel marketing & engagement for the launch of the launch of digital ClubCard magazine 

Key Responsibilities:

- Visually and strategically transforming the Clicks ClubCard magazine onto a digital platform (mobile first, but for all digital platforms). 

- UX and UI design of the new online magazine.

- Art Directing videographers and animators, sketching storyboards and briefing changes in to the video editors.