Art Direction - Food shoots

Each food shoot was carefully planned with a mood and lookboard and a rationale emphasising the meaning or season of the shoot. Props and background options were selected and I worked hand-in-hand with the food stylist and food photographer to create beautiful and striking food images. Extra care and attention was given into the user experience to make sure the users knew what they were looking at and how to make these recipes themselves. CTA’s were designed to ensure customers know how and where to buy the products.