ART DIRECTION, PRODUCT STYLING, EXECUTION

DIGITAL CAMPAIGNS

I love conceptualising and creating digital campaigns. These include Newsletter banners, GDN Banners, Paid advertising assets, DLP Headers, Meta carousels, social media assets (organic and paid), info cards and website images.

PAID ADS

Capturing the audience in the first few seconds

Bioteen has atleast 21 different products, each with a unique look and feel. I create monthly Paid and Organic assets for all of them.

  • Current AI video tools struggle with complex object interaction, irreversible deformation, and maintaining physical states across frames. A single AI prompt could not achieve the desired outcome.

  • Midjourney → Nano Banana → Photoshop → Canva → Video

    • Character system designed in Midjourney
    • Motion and performance generated via multiple Nano Banana video passes
    • Final physical states manually art-directed in Photoshop
    • Clips composited and refined through frame-level editing
    • Combine the video in Canva

  • This project established a repeatable internal workflow for character-based AI video creation. The full process is documented below.
    Download full SOP

What this demonstrates

• AI art direction and prompt engineering
• Multi-tool orchestration
• Understanding of AI limitations
• Manual post-production polish
• Production-ready delivery

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Seasonal Sale Campaign redesign

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Print Catalogues